Twitch Deletes Black Lives Matter Video After Backlash
Twitch has deleted a tweet from its official account that included a video in support of Black Lives Matter after a number of Black content creators pointed out that it lacked representation. Twitch put up a video in support of the Black Lives Matter movement, celebrating some of the money raised through streaming, and featuring those who have spoken out about the movement.
Black creators took to Twitter to express their dismay that the video had failed to properly represent Black people, highlighting the many streamers who would have been better suited to speak. Twitch has now deleted the video.
I'm sorry, but this is maddening to me.
Twitch talks about the importance of #BLM
1. Has 90% of the talking done by white/nonblack people
2. Doesn't promote any black streamers/content creators
Share and promote Black Twitch content, here or in retweets! pic.twitter.com/fMJ8DNq7yU
— Uncle Fill™ (@2leftjoycons) July 9, 2020
This is aggravating.
You can't say 'support black lives' then put two black people in there, and purposely overshadow them with white creators that (are obviously) going to bring in millions.
Let me explain real fast. https://t.co/3xp7o4O33V
— Aunt PT, 33 & BLACK YEAR ROUND 🏳️🌈 (@pleasantlytwstd) July 9, 2020
Oh hey, remember when I hosted a much needed #BLACKAFRoundtable on my channel for one (1) hour & these were the stats from it?
You have Black streamers who do the damn thing too, @Twitch. Black voices can speak for themselves. Support us by actually supporting us.
— CRITICAL BARD. ✊🏾🎶 (@CriticalBard) July 9, 2020
In response to the backlash, Twitch said it “heard” what critics were saying, but argued its goal was to demonstrate “the importance of allyship”, a message Twitch says it failed to make clear. In the replies to this tweet, many argued that Black voices should be given priority over allies, and that Twitch is yet to act on the video’s message of promoting Black content creators.
We hear you. Our goal was to demonstrate the importance of allyship – a message we didn’t make clear. Only by working together can we create a positive change.
— Twitch (@Twitch) July 9, 2020
This isn’t the only controversy Twitch has faced this week, as another video celebrating LGBTQ+ content creators was criticised for a slogan claiming the “G in LGBTQIA+ also stands for gamer”. The video for this was deleted, and then reposted without the controversial graphic.
That video has since been taken down and re-published without the phrase.